![]() on Amazon).Īmazon PPC allows you to promote your products with highly visible placements on Amazon, with ads appearing on desktop and mobile browsers as well as on Amazon’s app. ![]() In comparison with other ad channels Amazon PPC is generally very effective because it allows you to reach shoppers where they actually make purchases (i.e. If you’re using Amazon as a selling (but not as an ad) platform, you’re probably missing a huge opportunity. Well-run Amazon PPC campaigns help you increase your sales, improve your organic rankings, and build brand awareness. Sellers must be enrolled in Amazon Brand Registry Product has to be in stock and in the Buy Box Professional seller, vendor, Kindle Direct Publishing (KDP) authorĪdult, used, or refurbished products aren’t eligible The ability to ship to the country in which you’re advertising Here’s an overview of all eligibility criteria across the different Amazon ad types:Īctive account in good standing with Amazon Vendors (sometimes referred to as first-party sellers) sell their products directly to Amazon in bulk, then Amazon sells them to its customers.Īmazon ads can be used for both FBA (Fulfillment by Amazon) and FBM (Fulfillment by Merchant) products. What’s the difference between vendors and sellers? Sellers (sometimes referred to as third-party sellers) sell their products directly to Amazon customers. Who can use Amazon advertising?īoth vendors and sellers can use Amazon advertising (however sellers need to be enrolled in Amazon Brand Registry, see the table below). Sponsored Display ads appear below the “Add to Cart” button on Amazon product detail pages, next to and below search results, or on third-party websites and apps, depending on the chosen targeting method (product/views targeting). Read our beginner’s guide to Amazon Sponsored Brands to learn more about using this ad format. Sponsored Brands ads can also appear on product detail pages. Sponsored Brands ads are displayed in different spots on the Amazon search results page, including the “top real estate” placement above the search results. Sponsored Products ads appear in two locations on Amazon: above, below, or among search results and on Amazon product detail pages as part of an ad carousel either near the top or further down the page.
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